McMenomy Law · wireframes

04 · Practice sub-topic — template

Job: one screen that stands in for every child page under all three doors. Approve this once and thirteen pages are approved.

Every page this one screen represents
under Estate Planning

Nevada Estate Planning

California Estate Planning

pending keyword research

Nevada vs. California Estate Planning

Wills

Trusts

Powers of Attorney

Advance Directives

under Probate

Probate in Washoe County

Adult Guardianship

under Real Estate

Landlord-Tenant (Washoe County)

Partition Actions

Covenants, Conditions & Restrictions

Civil Litigation

1This is a repeating template, not a page. Every card above is built from the structure below — same sections, same order, same components. Only the words, the image and the table change. Reviewing this one screen is how thirteen pages get approved without thirteen screens to read.
2The California card is dashed because it is pending keyword research. California pages are never in the navigation; they are reachable from the footer only. If the research says the volume is not there, that card comes out and nothing else moves.
3Two of these are worth naming as deliberate expansions of the signed scope, delivered at the same fee: Landlord-Tenant is a full page rather than the brief note the agreement described, and Civil Litigation is present and findable. Both are intentional inclusions for this build, not a standing precedent.
Page intro — breadcrumb shows the depth
Practice Areas[door][this topic]
Call (775) ###-####Request a consultation
topical image
4The breadcrumb is doing real work here — most visitors land on one of these pages straight from a search result, having never seen the homepage. It has to say where they are and what else is nearby within a second.
Body — the part built to rank and be quoted
on this page ▸
Call CTA Request a consultation
"the short answer" — one paragraph, plain English
Nevada-specific detail — statute, deadline or threshold table
Soft CTA — mid-page
reviewed-by attorney byline · updated date
5Same recipe as the door page, denser: direct answer first so an AI assistant can lift it cleanly, then genuine Nevada-specific depth — the actual deadline, the actual threshold — because that is the part no national content farm can copy. This is where the search strategy is either won or lost.
6Every one of these pages is bylined and dated. On legal content that is not decoration; it is the signal that separates a firm's page from generated filler, and it is what earns the citation.
Fees philosophy — inherits the parent door's variant
01

Explained in plain English

02

Agreed before work begins

7Each child page inherits its parent door's fees variant — flat-fee language on the Estate Planning children only; the probate and real estate children say cost structure explained and agreed before work begins, with no flat-fee promise. No figures here either: a visitor who arrives deep in the site from a search still gets the money answer without clicking up a level.
FAQ — the shared three, plus this topic's own

What kind of law does the firm practice?

Probate, estate, trust, real estate, and general civil litigation.

Do you take contingency cases?

Not typically.

Do you represent only one side?

No. Both landlord and tenant; both plaintiff and defendant.

+ questions specific to this topic

8The shared three come from the front desk and ship as written. Each page then adds its own — how long probate takes in Washoe County, what notice a landlord has to give — which is usually the exact phrasing someone typed into a search box.
Siblings + parent — where to go next
same door
same door
same door
back up to the door page
9Sibling links keep a search visitor inside the site instead of bouncing back to the results page, and they tell Google how these pages relate to each other. Cheap to build, disproportionately useful.
Closing CTA band
Call (775) ###-####Request a consultation
10CTA pair per screen 01: call primary, request-a-consultation secondary. No booking widget.