03 · Practice Area — detail template

One template, used three times: estate planning · probate · real estate. These are the pages built to rank on Google and be quoted by AI assistants.

Page intro + image band

breadcrumb · section eyebrow

— key promise— key promise— key promise

wide topical image

Body — sticky side nav + long-form content

on this page ▸

CTA

“the short answer” summary box

comparison / decision table (e.g. trust vs. will · probate paths by estate size)

transparent pricing rows

FAQ — expandable questions (6+)

reviewed-by attorney bylinerelated guides →

1This structure is the search strategy: a direct answer up top (what AI assistants quote), genuine depth in the middle (what Google ranks), Nevada-specific tables and honest pricing (what makes people call). The sticky side nav keeps the long page navigable.

2Pricing shown as "from" ranges she's comfortable with — transparency is a differentiator in this market, and it pre-qualifies callers.

Closing CTA band (every practice page)

Consultation CTAphone