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1Five nav items, and that is the whole menu: Home · Practice Areas · About · Blog · Contact. Reviews and the California pages are real but deliberately not in it — they are reached from the page bodies and the footer. A short menu is a decision about what the site is for, and it is the easiest thing in the world to quietly grow back.
2The CTA pattern, defined once here and repeated on every screen in this set. Primary is call — the phone number itself, tap-to-call on mobile, never hidden behind a word like "contact". Secondary is request a consultation, which opens the form on Contact and leads to the office calling back.
3There is no booking widget anywhere in this set, and that is Jenny's decision, not ours. Her emailed answer (Aug 18): push visitors to call or to the consultation form, the office calls them back — not direct booking. So: no calendar, no pick-a-slot, no "schedule now" anywhere. Later screens show the pair without re-explaining it.
4On phones, the call button stays pinned — a slim persistent tap-to-call bar at the bottom of the viewport on every page. Most of this audience arrives on a phone in a stressful moment; the number should never be more than one thumb-reach away, no matter how far they've scrolled.
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Top Ranked AttorneyNNBW · 2022–2026◈
Best of Reno2024 · 2025◈
Volunteer of the Year — Silverman Award2024 · 2025◈
embargoed2026◈
embargoed2026◈
embargoed2026◈
embargoed20266This band sits immediately beneath the hero, adjacent to the primary CTA — recognition is the first thing that answers "are they any good?" Badges carry each award's exact granted name, individual recipient included; the firm's own copy around them never extrapolates an award into a superlative. Seven slots because the firm has that much to show: three already public, four still embargoed.
7The four dashed badges are 2026 results that are embargoed until a release date that is not yet confirmed. Nothing about them — names, art, or detail — appears anywhere in this wireframe until the embargo lifts; the layout simply holds four slots so nothing has to move when it does. The same four slots repeat on About.
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8Three named promises (think: plain English · clear fees · your pace). This is the anti-stuffy positioning made concrete — the section her ideal clients quote back on the phone. Approachability-forward messaging zone.
9One of the three promise slots should carry the local story. Born and raised in Reno, Nevada schools, UNR, came home to raise a family — and she knows this courthouse, these judges, this community. That is a real differentiator against firms that market here with a 775 number and practice from somewhere else (her example, from the onboarding session), and it can be said warmly without naming anyone. One boundary, in her words: she does not want a "we're local attorneys" banner — "I don't really care about giving off that vibe." Local is shown through the specifics — the hometown-girl story people respond to — never claimed as a slogan. It stays subordinate to the anchor: approachable first.
Estate Planning01
Explore →
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Probate02
Explore →
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Real Estate03
Explore →
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10The three growth areas get equal, generous cards with real micro-detail (what's actually included). Links to practice area overview and detail pages.
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years — Jenny confirms figure
★ Google rating
Google review count
11Three steps kill the biggest objection — "I don't know what happens when I call a lawyer." The number row is limited to figures that exist and can be verified: years (Jenny confirms the figure), and the Google rating and review count, pulled live. Slots for client counts and satisfaction percentages were removed — no source exists for them, and a stat box with a soft number in it costs more trust than it buys.
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Jennifer McMenomy
Attorney · Ownerportrait
Paulina Williams, Esq.
Associate Attorneyportrait
Lisa Wagner
Senior Paralegalportrait
Peter King
Paralegalportrait
Justyne Johnson
Legal Assistant12Real faces early — for this firm, the people are the product. Professional portrait session will be worth arranging; consistent photography makes or breaks this row.
13All five, by name, on the homepage — not an anonymous sample. A caller who read this row can greet the person who answers by name. Showing three unnamed portraits would say "we have staff"; showing these five says "you'll be working with Lisa." Names and roles match About exactly.
★★★★★attribution per the review display rule — full name + matter only if the review states it; otherwise initials, no tag
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Read all reviews →★ rating · review count
14One large quote at a time — set big, like an editorial pull-quote. Specific stories ("solved by Tuesday") outperform generic praise, so the selection matters more than the count.
15Every quote in this band comes from the firm's actual Google reviews, used with permission. Nothing here is written by us, composed for effect, or trimmed to read better. We choose which reviews to feature and we quote them as published. Attribution follows the site-wide review display rule defined on the Reviews screen: full name plus matter tag only when the review itself states the matter; otherwise initials and no tag. If a review cannot be used with permission, it does not appear.
16Same Nevada RPC exposure as the Reviews page: how testimonials may be presented is a professional-conduct question and Jenny approves the final treatment on both surfaces. Worth doing in one pass rather than twice.
17This band is the main way into the Reviews page (screen 06). Reviews is a real page but is deliberately kept out of the navigation — it earns its traffic from here and from About, where a visitor is already interested, rather than sitting in the menu asking to be doubted.
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category · read timeRead →photo
category · read timeRead →photo
category · read timeRead →18Three most useful guides — this section quietly signals "they explain things" and feeds the search strategy.
Call (775) ###-####Request a consultation
reassurance line — no pressure, hours
19The ask is warm, not urgent: "when you're ready." Phone number displayed as large as the button — many of her best clients will always prefer to call.
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practice areas
Estate Planning
Probate
Real Estate
the firm
About
Reviews
Blog
Contact
visit · hours · contact
(775) ###-####
areas we serve
Washoe County
Reno
Sparks
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Truckee / North Lake Tahoe
El Dorado County
Lassen County
Plumas County
award-winning firm · ◈ ◈ ◈
★ rating · review count
attorney advertising — [Jenny to approve]
no legal advice — [Jenny to approve]
Privacy Policy
Terms of Use
© year · McMenomy Law
20Areas We Serve puts Washoe County first — it is the home market and the one the firm should own. Reno and Sparks sit beside it as plain text, not links: there are no Nevada geo-landing pages in this sitemap by decision, and the practice pages plus the Google Business Profile carry that work.
21The four California entries are dashed because they are pending keyword research, and the footer is the only place they appear. They are never in the navigation. If the research says a market is not worth a page, its chip comes out of this list and nothing else on the site moves.
22Awards line repeats here in its lightest form — "award-winning firm" plus badges, no years, no categories. Third and last placement, after the homepage band and the About section. There is no awards page and there should not be one.
23Two separate disclaimer slots, both marked [Jenny to approve]: attorney advertising, and no-legal-advice. They are different statements doing different jobs and should not be merged into one paragraph of grey text. Privacy Policy and Terms of Use are slots — those documents do not exist yet and someone has to write them before launch.